The European Business Aviation Association is proud to announce its 2023 edition of the industry ambassador programme. This initiative is a platform for prominent Business aviation companies in Europe to promote a positive image of the sector to key stakeholders such as policymakers, politicians, and young people.

With 23 participating Business aviation companies, the program offers opportunities for members to meet regularly and exchange ideas on the best ways to promote Business aviation. This year, the focus is on promoting the value of Business aviation at a national level, with several ambassador workshops being organized in partnership with the ambassadors themselves, held at different locations across Europe.

Here are some of the highlights of the 2023 programme:

• April: “Think Like a Journalist: Navigating the Press Corps” – This session aims to teach participants how to effectively communicate with journalists and avoid any misinterpretations or negative portrayals.
• August: “Communicating in a Crisis: Keeping Your Brand Reputation Intact” – In this workshop, ambassadors will learn how to handle crisis situations and protect their brand reputation.
• October: “Building Your Digital Profile Among Your Target Audiences” – With the increasing importance of digital communication, this workshop will provide tips on how to build a strong digital presence and effectively reach target audiences.
• December: “Navigating Difficult Climes for Your Industry” – As sustainability becomes a critical issue, this workshop will teach ambassadors how to market their sustainable solutions and promote a positive image of the Business aviation industry.

We are confident that the 2023 edition of the EBAA industry ambassador program will provide valuable opportunities for its participants and help promote the positive image of Business aviation in Europe. Stay tuned for further updates and details on the programme.